GoHighLevel rebuild and a live KPI dashboard

Prepared for Ryan Hagan, Jack Ryan Group. A fixed scope, a fixed price, and a clear line between what I build and what has to come from your side.

3weeks Turnaround
9 KPIs live
Aug 8 Work begins
$5,000 Fixed
01

A dashboard that updates itself

Rolling 30 days, every active client, plus a roll-up across the whole book. It refreshes on a schedule and lives inside GoHighLevel, not behind a second login.

This is built on the SimpleTalk pipeline already running for the monthly client recaps. The authentication, the per sub-client scoping, and the metrics pull for all 29 accounts are working today. That is why three weeks is a real number and not an optimistic one.

How the data moves

01 Scheduled pull

Logs in, scopes to each sub-client in turn, pulls the daily rollup for the trailing 30 days.

02 Store

Written to a running store so the window can move and history is kept for audit.

03 Classify

Call transcripts scored for hands raised, tire kickers, and unusable numbers.

04 Serve

Rendered as a page and embedded in the GoHighLevel sidebar as a menu item.

A live example, pulled from your own account

This is not a mockup. Every figure below came out of the pipeline, off one of your sub-accounts, from the April data. This is the monthly recap that goes out to each of your agents.

Monthly recap, one client Open full
It runs without anyone logging in

The SimpleTalk access token expires every 24 hours, so a scheduled job cannot rely on a person to hand it a fresh one. The pull authenticates itself against the parent account, which is already in place. The dashboard refreshes whether or not anybody is at a desk.

02

Nine KPIs, each traced to a field

You asked for twelve. Nine of them are measurable from data that exists today. Here is exactly where each one comes from.

KPISource
Human time savedDials multiplied by the 144 second per-dial baseline
Human payroll savedHours saved multiplied by a real estate assistant hourly rate
Appointments bookedtotal_appointments_booked
Successful agent transferstotal_transfers
Bad numbers removedcall_did_not_connect
Hands raisedTranscript classifier, definition set with you in week one
Tire kickers removedTranscript classifier, definition set with you in week one
Booking rateAppointments divided by answered calls
AI callbacks pendingTranscript classifier: a callback promised, no later call to that number
Two numbers that are models, not measurements

Human payroll saved is hours multiplied by what a real estate assistant costs per hour. Human time saved rests on a 144 second per-dial assumption. Both are reasonable and both are assumptions, so the dashboard prints the assumption next to the number. Your clients see how the figure was built, which is what keeps it credible when one of them asks.

The other five

These three count records that data enrichment appends to a contact. Nothing appends data today, so there is nothing to count yet. Enrichment is covered in section 06 and quoted separately.

This is buildable. It needs a property data source behind it, scoring each contact on the signals that actually predict a move, and that source is the same class of vendor that powers the other three tiles.

It sits with enrichment in section 06 rather than in the three week build, so the scoring model gets built against a data source you have chosen and tested rather than one picked in a hurry.

03

The GoHighLevel rebuild

Built from your reordered notes. Applied at agency level so every sub-account inherits it.

Added
AI Sales DepartmentOpens the KPI dashboard
Listing Photo SubmissionIntake form, routed onward
Property SearchesConditional, see section 05
Transaction CoordinatorTab delivered, live dates not included
Renamed
ContactsPeople
OpportunitiesDeal Tracking
SitesWebsite Creation
Media StoragePhotos & Videos
ReportingAnalytics
Removed
Launchpad
Payments
AI Agents
Membership
Reputation
App Marketplace
Manual Actions
Snippets
Companies
Countdown Timers
Affiliate Manager
Brand Boards
Stores
Blogs
Client Portal
Chat Widget
Agent Report
Local Marketing Audit
Untouched
Ask AI
Dashboard
Conversations
Calendars
Automations
Read this before you sign

GoHighLevel supports part of this natively and none of the rest. Adding menu links is a real feature and it is stable. Launchpad has an off switch. Several top level items can be gated through the SaaS Configurator.

The renames, and the removal of sub-items like Snippets, Companies, Blogs, and Agent Report, have no native controls at all. They are done with custom styling applied at agency level, which targets GoHighLevel's own interface. GoHighLevel updates that interface regularly and without notice. A change on their side can make a hidden item reappear or a renamed item revert to its old name.

The rebuild is delivered and verified working. Drift caused by GoHighLevel platform updates is covered at no charge for 30 days after delivery. After that it is a support item. I would rather say this now than argue about it in month two.

04

How pipeline value gets calculated

Your question was whether a sale price sits on each contact with commission attached, or whether it is applied across the board. Neither one works, and it is worth being straight about why.

The problem with valuing a contact

The AI is dialing cold leads. What the system knows about a given contact is a phone number and what happened on the call. It does not know which property that person owns, what it is worth, or whether they own one at all.

So any dollar figure attached to an individual contact would be a number I made up and put a decimal point on.

Falling back to a market average does not rescue it either. A single ZIP code holds a ten million dollar house and a hundred thousand dollar house. An average across that range describes neither of them, and applying it per contact produces a pipeline number that looks precise and means nothing.

The same honesty applies to projections. Multiplying appointments by a close rate the agent estimates about themselves is still an invented number, because these agents have no measured close rate on AI-booked appointments yet. So the dashboard draws a hard line: it shows dollars only where a dollar actually exists in GoHighLevel.

MEASURED Appointments booked

Straight from the daily rollup. This is a counted number, not an estimate. It stands on its own as the result of the calling operation.

MEASURED Deal values in GoHighLevel

When an agent puts a real number on an opportunity, the dashboard reads it and sums it by stage. Entered by a person who knows the deal, not derived by software.

EARNED LATER Close rate

Once appointments have lived a full cycle in the pipeline, closed over booked becomes a real measured rate, per agent. It appears when the data has earned it, not before.

Week-one check

If your agents already type deal values into GoHighLevel opportunities today, the pipeline view lights up in week one and nothing extra gets built. If they do not, the dashboard shows the appointment count alone until values start getting entered. No tile ever shows a dollar figure the system cannot point to.

05

What has to come from your side

Three items. None of them require going agent by agent, which is deliberate.

NeededIf it does not arrive
GoHighLevel agency access across all sub-accountsNothing multi-client can be built. This is the one hard blocker.
Hourly rate for the payroll figureThat tile ships hidden and switches on later.
Definitions for hands raised and tire kickersThose two tiles ship hidden. Nothing else is affected.
The delivery date holds either way

Anything that arrives late ships in the reduced form above rather than pushing the date. Late input costs a tile, not a week.

IDX and property search

Property search inside GoHighLevel, with prospect activity and trigger actions, depends on a working IDX feed per client, supplied ready to use. That is your side of the line.

Why this cannot be my job

MLS access is granted per broker, per MLS, on signed paperwork, and approval commonly runs 3 to 10 business days per request. Across a book of agents that is a separate approval for each one, each waiting on a different broker's signature. No amount of engineering time compresses that, and no vendor can do it on your behalf.

One feed suppliedThe integration is built, demonstrated, and delivered inside the three weeks.
More feeds arrive laterConnected free for 60 days after delivery. That work is configuration, not development.
No feed arrivesProperty search is not delivered. The rest of the scope and the price do not move.
One call worth making first

Ask your IDX provider whether their GoHighLevel product already pushes prospect search activity into GoHighLevel as contact events. If it does, this becomes setup rather than development, and it gets cheaper for you.

06

Contact enrichment, quoted separately

Four of your KPIs depend on appending data that is not in your system today. Before anyone builds against a vendor, here is what testing actually returned.

One live lookup, run against a major enrichment vendor

What you wantedWhat came back
Correct personConfidence scored 9 out of 10, and it matched the wrong person
Email addressEvery email field empty
Home addressCity and state. No street, no ZIP
Phone numberOne returned, area code from a different state than the record

The record was rich in employer, job title, work history, and social profiles. That tells you what the product actually is.

What it is

A professional profile appender. Used before a call, it can tell an agent where someone works, what they do, how long they have been there, and where to find them socially. An agent who knows the person they are calling manages a warehouse team and has been there nine years has a better conversation than one who knows nothing. That is real, and it is worth something.

It is not a skip trace. It did not produce a mailing address or a verified cell phone in testing. Those come from a different class of vendor, built on property and public records rather than professional profiles.

Skip tracing, and the thing to watch

If what you want is verified mobile numbers and mailing addresses, that is a skip trace vendor rather than a profile vendor. Different data, different source, and a different billing model.

This is billed per contact, and that is the whole risk

Skip trace vendors charge for every record they look up, whether or not the lookup returns anything useful. Run it across a full contact database and the cost tracks the size of that database, not the number of deals that come out of it. On a book your size, that can turn into a meaningful monthly line very quickly.

It only stays sensible if the spend is incremental. That means two things. Enrichment fires on a trigger, when a contact actually reaches a stage where the extra data changes what happens next, rather than sweeping every record on a schedule. And the cost is passed through per client, so an agent who wants enriched contacts is the one paying for their own lookups.

Structured that way it scales with usage and stays defensible. Structured as a flat monthly commitment across everyone, it becomes a bill you are absorbing on behalf of clients who may not be using it.

The API account stays in your name

Whichever vendor you pick, the account is opened by Jack Ryan A.I. and billed directly to you. Nothing runs through me and nothing carries a markup, so you see the true per-record cost, you can throttle or stop it the same day, and the spend is visible in real time rather than arriving on an invoice a month later.

How to answer it properly

A paid bake-off before anyone commits. 100 real contacts from your own GoHighLevel, run through two vendors, scored on match accuracy and on how many usable phone numbers and addresses actually come back. You get a real hit rate and a real cost per usable record, then you decide.

That is quoted as a fixed fee. The enrichment build itself gets quoted after it, once there is a vendor worth building against.

No enriched field writes to a contact record without a confirmation step. A confident wrong match is worse than no match at all, and the test produced exactly that at 9 out of 10 confidence.

Age, sex, and family status fields are never used for targeting. Enrichment vendors return them. Housing advertising is governed by the Fair Housing Act, and targeting housing marketing on those attributes is the specific conduct that has drawn federal enforcement against major advertising platforms. Those fields stay out of any audience or filter built here.

07

Not included, and terms

The clearest way to avoid an argument later is to write down now what this does not cover.

Out of scope
Listing photo productionAlready handled elsewhere. The intake link is delivered, the video work is not mine.
Open house invitationsRequires access to your showing platform, which I do not have.
Website traffic metricsRequires per-client analytics and DNS work across separately hosted sites.
Transaction coordinator dataRequires e-signature credentials from each agent individually. The tab ships. Live contract dates do not.
ManyChat social connectionGoHighLevel already connects social accounts and schedules posts. Duplicating it adds cost without adding capability.
Automated valuation numbersA wrong instant estimate shown to a homeowner becomes the agent's problem. Available as a separate quote.
Contact enrichmentQuoted separately, section 06.

Timeline

WEEK 1 Data layer

Scheduled pull running unattended, callback field probed, classifier definitions agreed with you.

WEEK 2 Dashboard and CRM

Dashboard views, the GoHighLevel rebuild, the pipeline view from GoHighLevel deal values.

WEEK 3 Finish and hand over

Client tools, embedding, testing, documentation, handover.

Terms

Work beginsAugust 8
Turnaround3 weeks
KPIs live on delivery9
Fixed price$5,000

Payment is 50% at signing and 50% on delivery, both tied to the calendar.

Several inputs sit outside both of our hands, including MLS approvals that run on their own clock. Tying the second payment to those would mean the build gets held up by a clerk neither of us has met. What ships on delivery is defined by what arrived by the dates in section 05, and that table gets agreed before work starts.

Handover includes the running system, the source, and written operating documentation.

08

Accept

Signing here starts the clock. Work begins August 8 and delivery is three weeks from that date.

ScopeSections 01 to 07
Work beginsAugust 8
Delivery3 weeks from start
KPIs live on delivery9
Fixed price$5,000

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Got it. You will have a confirmation reply shortly with a copy for your records. I start August 8.